A new strategic direction for the Art Guild

As artists we are very lucky to be living in the mid-Willamette Valley area. In addition to our 225-member Art Guild, we have a 120-member plein air group Vistas & Vineyards, an extensive set of educational opportunities at OSU and LBCC, numerous annual shows and events such as daVinci Days, the Fall Festival, the Clothesline Sale, as well as Corvallis, which has already been designated “The Pacific Northwest’s most beautiful town”. So I propose that we declare this region the “Art Capital of the Pacific Northwest”, as stated above in the new tag line under the Brush Strokes banner.

Our plan is to use this newly-declared title as part of a strategic plan for the Guild aimed at developing a larger local art market and greater opportunities for our membership. We know that any good plan needs to be measurable and have a specific and achievable goal, and thus since many of us were disappointed at this year’s Clothesline Sale sales numbers, we will use this as the measure. Our goal can be a 25% increase per year. The recent Clothesline Sale de-briefing meeting already identified some opportunities for achieving this goal, and I expect we will develop a number of others in the next few months.

I recently started using this tag line on my personal blog and received the following comment from an artist in Vancouver… “so that is where the art capital is hiding.”

I ask that we all bring it out of hiding.
Mike Bergen

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